Sammy Moir– Director of Multimedia Marketing. I got my start at the age of 15 sweeping the floor in a small vintage shop. I have been part of the music retail industry for 23 years, 19 of those with Guitar Center. From selling guitar picks on the sales floor to managing various Guitar Center locations, I have always been driven by an insatiable need to help people make music. As a member of the Guitar Center marketing team, I create video content and other digital media for the web and television.
 Dustin Hinz - Director of Music and Entertainment Marketing. I’ve been a member of the GC family since 1997. My team creates programs that take musicians deeper into their passions. This includes educational forums that transfer the wisdom of top artists to our customers, and programs that provide aspiring musicians a chance to achieve greatness. I drive GC’s involvement in the music, artist, gaming and lifestyle world including our programs like Your Next Record, GC On-Stage, Drum-Off, King of the Blues and Sessions as well as Guitar Hero, Warped Tour, Coachella, SXSW and Guitar Center Sessions on DIRECTV
 Norman Hajjar – Chief Marketing Officer and Executive Vice President, Guitar Center inc.. I’ve been blowing the blues harp since elementary school, but now mainly play guitar, keyboards and assorted string instruments. Spent most of my career working on the communications agency side of the business, working with clients that included Sony, Procter and Gamble, Hasbro, Canon, among others. Joined GC in 2007. Recipe for extreme joy: working in the candystore itself, surrounded by musicians, instruments (and the people who make them) and epic mojo. On Twitter: @Venezia.
 Jeremy Cole – Program Manager. I run GAIN, a unique program designed to help our employees further their ambitions in the music industry. Among other things, GAIN provides things like “gig-leave” for team members with touring bands, compilation CDs of our employees’ music for distribution in our stores, slots for employee bands on stages like the Warped Tour, amazing deals on gear and musician’s services. I’m a performing bassist and record bands in a studio I run with some of my closest friends. Before coming to Guitar Center HQ in Westlake Village, I worked in our Hollywood, Sherman Oaks and Pasadena stores. Follow me on Twitter @iamjcole.
 Dave Weiderman- Director of Artists Relations, Chairman of Hollywood’s Rockwalk, a six year member of the board of governors at NARAS (The National Academy of Recording Arts and Sciences), two years of that on the executive board. A lifelong drummer, I am passionate about helping musicians fulfill their dreams and knocking down the barriers that keep their music from our ears.
 Lee Diskin – Manager, Video Production. For the last several years at Guitar Center I’ve been shooting rare gear, incredible live events, interviewing legendary musicians, and creating compelling educational content for the web.
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